about the book



New directions For Your

interior Design career

re-de-sign: New Directions For Your Interior Design Career by author and designer Cathy Whitlock surveys the field of interior design, providing a look at the newly expanded role of the interior designer and offering an array of career alternatives from the tried-and-true areas of residential and contract design to specialty design.

Whether branching into areas as traditional as product and furniture design to the new trends  of lifestyle branding and internet merchandising, the book covers the full array of challenging and diverse career choices for those considering a career in design as well as the established designer who wants to take their professional practice to new heights.

Michael Graves, Martha Stewart, Sally Sirkin Lewis, Kelly Wearstler, Jonathan Adler, Alexa Hampton, Nina Campbell, Vicente Wolf, Chris Casson Madden, Design Inc. host Sarah Richardson, “24” designer Cloudia Rebar and Lisa Newsom of Veranda are just a few of the many design luminaries profiled along with Hickory Chair, Mitchell Gold + Bob Williams and Ballard Designs.

Foreword by Sherri Donghia.


  1. The Interior Design Industry

  2. The Domicile of Design

  3. The Role of the Interior Designer

  4. The Design Education

  5. The Designing Career

The Traditional Interior Designer

  1. The Residential Designer

  2. The Contract Designer

The Diversified Designer

  1. The Designer as Retailer

  2. The Designer and the Showroom

  3. The Product Designer

  4. The Furniture Designer

  5. The Lifestyle Designer

  6. The Specialty Designer

The Designer in the Media

  1. The Designer in Print

  2. The Designer in Television

  3. The Designer in Hollywood

Photo Credits: Top left, Dorothy Travis Interiors, middle, Wilson Associates, right, Hickory Chair

Top row, Dorothy Draper Inc., middle, Chapman Radcliffe, The Nanny Diaries/Weinstein Company, 2007. bottom left,

Art Deco Fauteuil designed by Sally Sirkin Lewis, J. Robert Scott